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E2: Managing Performance

E2 covers how organisations create value through their business models, manage people and performance, and deliver projects. You will study different business models, value creation processes, performance management of people and teams, and the principles of project management. This is the Enterprise pillar subject at Management level, examined through a 90-minute objective test.

Questions
196
Topics
3
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What’s in it.

3 topics
  • Topic 01

    Business Models and Value Creation

    65 questions
  • Topic 02

    Managing People Performance

    66 questions
  • Topic 03

    Managing Projects

    65 questions

Sample questions

3 of many

A few questions from this unit, with the answer and a full explanation. The complete bank is available when you start practising.

  1. A newly appointed department head inherits a team with well-defined standard operating procedures and performance metrics. However, she has limited authority to adjust salaries or make promotion decisions, and the previous manager left after conflicts with the team. According to Fiedler's Contingency Theory, which component of situational favourableness should she prioritise improving FIRST to enhance leadership effectiveness?

    • Position power, as it would give her the authority needed to rebuild team relationships
    • Leader-member relations, as this is the most important factor and currently the weakest
      Correct answer
    • Position power, since formal authority is essential for any leadership effectiveness
    • All three components equally, as Fiedler's model treats them as having equal weight
    Explanation

    According to Fiedler, leader-member relations is the most important of the three factors determining situational favourableness. In this scenario, task structure is already high (well-defined procedures and metrics) and position power is low (limited authority over compensation). The critical weakness is poor leader-member relations (inherited after previous manager's conflicts). Since leader-member relations has the greatest impact on favourableness, improving trust and rapport with the team should be the first priority. Fiedler's research showed that good leader-member relations can partially compensate for weaknesses in the other two factors.

  2. A manufacturing company is analyzing its Business Model Canvas to defend against a new low-cost competitor. The company has proprietary technology (Key Resources), efficient operations (Key Activities), premium pricing (Revenue Streams), and loyal customers (Customer Relationships). Which element should be the PRIMARY focus for strengthening competitive differentiation?

    • Revenue Streams - maintaining premium pricing signals quality and differentiation
    • Cost Structure - reducing costs to compete on price while maintaining current offerings
    • Value Propositions - articulating unique benefits that justify premium pricing and convert technology/efficiency into customer value
      Correct answer
    • Key Activities - because operational efficiency creates cost advantages that competitors cannot match
    Explanation

    While the company has strong Key Resources (proprietary technology) and Key Activities (efficiency), competitive differentiation ultimately depends on the Value Propositions - how these capabilities translate into unique customer benefits that justify premium pricing.

    Why this is correct:

    • Technology and efficiency are inputs to differentiation, not differentiation itself
    • Against price competition, customers need clear reasons why premium pricing delivers superior value
    • Value Propositions bridge internal capabilities with external market perception

    Why other options are insufficient:

    • Key Resources/Activities: Already strong but need translation to customer benefits
    • Customer Relationships: Loyalty helps but doesn't address new customer acquisition against cheaper alternatives
    • Revenue Streams: Pricing alone doesn't communicate value
    • Cost Structure: Competing on cost abandons differentiation strategy
    • Customer Segments: Segmentation is tactical; value articulation is strategic
  3. A project manager is developing a detailed project plan. Which sequence of planning activities is most logical?

    • Create WBS, estimate work package durations, develop schedule, allocate resources
      Correct answer
    • Allocate resources, create WBS, estimate durations, develop schedule
    • Develop schedule, create WBS, allocate resources, estimate durations
    • Estimate durations, allocate resources, develop schedule, create WBS
    Explanation

    The logical sequence starts with decomposing the scope into work packages (WBS), then estimating how long each package will take, using those estimates to build the schedule, and finally allocating resources to the scheduled activities. This sequence ensures that resource allocation is based on a realistic schedule built from bottom-up estimates.

Frequently asked questions

4 questions
What topics are covered in CIMA E2?

E2 covers three areas: business models and value creation, managing people performance (including leadership, motivation, and HR practices), and managing projects including project planning, risk, and stakeholder management.

How is the E2 exam structured?

E2 is a 90-minute computer-based objective test containing 60 questions. Question types include multiple choice, multiple response, drag and drop, and number entry. It is available on demand at Pearson VUE test centres.

What is the pass mark for E2?

You need to score at least 70% to pass the E2 objective test. Results are available immediately after completing the exam.

Do I need to pass Operational level before sitting E2?

Yes, you must pass all three Operational level objective tests (E1, P1, F1) and the Operational Case Study before sitting Management level exams. Within Management level, E2, P2, and F2 can be sat in any order.